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Marketing 101 – How to Choose Real Estate Investment Property

Marketing is among the most important things a property investor is able to do to grow his business. It’s also among the locations which are simplest to create a number of mistakes. From failing to properly program, failure to keep track of your results, and much worse, failure to restrain spending; marketing is fraught perils that beginning investors and extended time investors alike have to be aware and prepared to prevent.

There are 3 main regions of marketing to concentrate on when seeking to increase sales and revenues. The first is education, the next is about and the third party is tracking for success and alterations. These are important for traders to see since they want to grow sales and revenues and more importantly, build a business model that is sustainable through any property cycle.


Educating yourself as a real estate investor and marketer is absolutely paramount if you’re likely to get success and grow your business. There’s simply no excuse for not knowing the basics of each as they both are very important for the longevity and ability to remain relevant and profitable. Here a few examples of places to become knowledgeable on great marketing techniques for real estate investors.

1. Neighborhood Library – There might not be a better place to get educated on real estate marketing in relation to the local library. Split down the topic into two subjects and you may have the basics down inside of a week. Beneath the actual estate section, there are numerous titles that describe the basics of real estate investing from beginner levels to specialist levels. In addition, many of these books will give a simple summary of some simple marketing methods and tools to get you started. When you combine that knowledge with a good Marketing 101 novel from the library, you can quickly pick up the simple overview of why marketing has to be performed and how correctly establish a marketing program. The best thing about education from the library will be the price – practically free!

2. Real Estate Investment Clubs – Often times, these clubs are referred to in the sector as REIA’s. Associations of local property investors come together several times a month to go over topics relevant to property investing. These are fantastic resources for so many things associated with real estate investing, including marketing ideas and strategies. By attending and immersing yourself in those groups, it’s not difficult to create friendships, partnerships, and even mentors that can answer questions and supply guidance. By paying attention to what the best performers are doing in the field and how they are marketing their businesses, you can pick up ideas and integrate those ideas into your marketing program. It’s known as modeling and it is among the best ways to educate yourself on what is working in a particular real estate market. The biggest upside to getting educated in an REIA is that you are surrounding yourself with the type of people that are going to be crucial to your future success. The costs are generally very reasonably priced and you can frequently prevent mistakes made by other investors before you.

3. Go it Alone – There probably doesn’t need to be a tremendous quantity of debate under this heading. It speaks for itself and generally goes against all advice I could ever give any business person, especially a property investor. As far as education is concerned, it’s an approach that lots of investors choose to take and often at a huge price. Going it alone means deciding to jump into the deep end of the swimming pool with both feet and learning as you move. Trial and error can be helpful and can sometimes lead to great results, but often after several hours and lots of ups and downs. Strictly considering prices, many investors have experienced enormous losses in the fields of marketing to learn what works in their own particular market and are somewhat behind the actual trends due to not properly learning how to track and adapt.

My proposal when it comes to education to use all the resources available including those who arrive with little to no prices. Whenever you’re becoming educated on how best to set up a proper marketing plan complete with monitoring and adjusting, then I would make sure I had been part of a regional real estate investors association so that I am always up to date with the latest marketing methods.


Once I talk about preparation and marketing, I suggest the procedure of setting out the real strategies you are going to use to market your business, the time frame you’re going to use those approaches, how you are going to track those results, and the possible alterations you are going to make as the results come in on your own plan. One of the biggest mistakes that we see now in the actual estate marketing world isn’t a comprehensive failure to plan, but a failure to put the full strategy out from beginning to finish. That having been said, here are a couple of tips to correctly develop a program. Right here in Pal Property Solutions in Hamilton, you can check on how to get started in real estate investing.

1. Know what you are presently doing and what outcomes you are currently achieving. Even if the solution is that you are doing nothing, you can’t work on where you’re going in the event that you do not know where you currently are beginning. You ought to be able to pinpoint today any marketing you are doing and the cost of that marketing in addition to any outcomes you’re seeing.

2. Know what results from you’re interested in before you begin. So as soon as you understand where you are starting from, the next question is where are you moving? Layout concrete results that you would like to achieve and be particular. One of the glaring mistakes in this area isn’t being specific enough. You can’t track abstract targets. Your goals must be specific and comprehensive so you can verify if you are achieving them. An example would be a specific number of new prospects that you want to earn from each marketing source.

3. Give yourself set time frames to check your marketing. This is definitely the 2nd most significant problem for real estate marketers and most marketers in general. Marketing strategies must be granted time to take shape and grow. Most property marketers are creating marketing plans that are a call to action in nature. They are requesting their target audience to take a particular action so that they can catch that action and produce a new guide. An example is to”Call Now to Sell Your House Quick!” . This is a call to action marketing term. Often times, there will have to be multiple opinions of that message before the activity is followed. Failing to plan a particular quantity of time such as 60 days or 90 days, leads to a marketer quitting his action before his target audience reacts. Should you enable your plan to last longer and stick with all of your marketing pieces and techniques more, you give yourself a greater chance for success in the long run. It allows for you to view over a longer duration of time the results you are receiving and that provides a clearer image of what works and what does not work. DO NOT quit marketing following a couple of months simply because your phone is not ringing off the hook. Set your time frame on the front end and let your marketing plan function.

4. Failing to get input from other experts can be pricey. In case you have access to other real estate investors, I’d certainly get their input on your marketing plan prior to implementation. If they are able to provide you advice and management it may oftentimes allow you to work out the best path to take or at least if you’re on track for success. In case you have taken your time and all the measures required so far to put together a high-quality program, then take advice from other experts but don’t be persuaded to change everything. Simply let’s take a fast look for comments, but be ready to move forward with your plan and some adjustments they think would make a difference.


Tracking means having a way to actually follow and quantify all the marketing activities you’re doing and the number of results everyone gets you. Below are a few examples of what real estate entrepreneurs will need to track for every single marketing actions they take.

1. What are the total number of leads generated each marketing technique tracked daily, monthly, and weekly.

2. How many of those leads turned into qualified prospects daily, monthly, and weekly. (qualified prospect means you were willing to invest more time to develop the lead)

3. The number of offers made to purchase property daily, weekly, and monthly.

4. The ratios of offers made to where the initial guide came from.

That I am going to add a quick note here to be certain everybody understands exactly how to track. It’s not enough to just know how many calls you’re getting or the number of leads are created or how many offers or deals are being done. When you really buy an investment property, you MUST know where that lead came from in the very beginning. Tracking ratios is also very important to this. It is essential to be able to track and quantify not just the leads but also the quality of those leads. You can have a single lead generator that provides you a majority of your prospects and another which provides you a vast majority of your transactions. It needs to be obvious that you’d want to invest more resources and time together with the marketing technique giving your more transactions unless you are in the business to just feel occupied and not necessarily to make a living!

5. What is the cost per lead generated, per marketing strategy every day, weekly and monthly.

6. What is the average income generated from every transaction generated by each marketing technique every day, monthly and weekly.

When you are able to track your business this way, it makes it a whole lot easier to make adjustments as you go and it definitely gives a clearer picture of just how well you’re spending marketing dollars. Often times, as legendary basketball coach John Wooden would say”we mistake the action for productivity” The whole reason for developing and executing a proper marketing strategy is so that we can determine what works, what doesn’t work, and what changes we need to make so that we are spending the fewest dollars potential for the greatest effect and result. If we fail to execute any part of this sort of marketing plan, then whatever success we reach cannot be measured against any activities and therefore cannot be duplicated.