Voice-over artists are essential, especially for small businesses. As a business owner, one of your main goals is to widen your audience reach. The only way to attain this is through ads, which must be aligned with your brand message.

A great way to accomplish this is to hire a voice actor who can connect with listeners and translate a specific message to different demographics. Their goal is to portray your brand as a valuable and genuine resource to your customers and, at the same time, build a solid relationship with your clients. The best thing about voice-overs is that it offers authenticity that emails and text messages are less likely to deliver. Moreover, you can promote your business through multiple content platforms like Fiverr. 

Here are top reasons in case you’re still wondering how voice-overs (VO) help your small business:

1. Your Company Will Be Easier to Remember with Voice Overs 

All businesses go through brand recognition struggles, especially startups and small businesses. Instead of hoping your potential customers will see your brand logo, why don’t you hire VO artists to help you deliver your organization’s message? If you’re on a budget, you can go for cheap voice over but top-quality services. Keep in mind that cheap doesn’t always come with low-quality products or services. 

For example, professional VO services like Neil Williams voice over can increase your audience’s familiarity with your brand. His comforting voice is unique, wherein people will remember your brand and its vision whenever they hear him speak.

2. It Can Maximize SEO and Return of Investment (ROI)

These days, the internet is the most convenient way to market your brand. However, it’s also popular with all your competitors. Google and other search engines help companies increase their visibility online. As a business owner, it’s up to you to apply effective marketing strategies. For instance, your voice-over talent can create an “explainer video” that tells a story about your organization and its products and services. 

It doesn’t matter if your company is small or big. An explainer video is better at telling your story than a blog or website because it holds the audience’s attention for a longer time.

3. Auto Attendants and Advertisements

You can use talented voice-over artists as automated attendants to answer your customers’ calls immediately. Prompt response is crucial to maintaining a good relationship with customers. In addition to answering calls promptly, an auto-attendant can also provide your clients a quick and simple menu to reach the correct department, like sales, customer service, etc. 

An auto-attendant with a professional voice-over can leave a good impression on your customers.

4. Voice-Over Artists are Highly-Trained and Experienced with a Professional Studio

Professional voice-over artists have been trained for many years to deliver an excellent and unique performance. They are prompt and timely, completing projects within deadlines. 

They know how to work with a microphone, delivering a remarkable performance to capture their audience’s attention. They use their good voice to interpret scripts intended for a specific audience. In other words, hiring professional voice-over talents for your company ensures that you are in good hands to deliver your brand’s message effectively.

Moreover, they have access to a professional recording studio. They have all the equipment needed to attain high-quality audio results – from the microphone, headphones, microphone stand, pop filters, and shock mounts. Their studio is designed to control background static and regulate ambient sounds. In short, there are no distracting background noises. They also have an expert editor and the best editing software to create a top-quality recording of your script, delivered in any audio format you desire.